The agricultural holding Pecchenino was born around the end of 1700. It has always been a family-run winery and the proprieties were inherited from father to son. The vineyards are planted (70%) to Dolcetto and the remaining part to Barbera, Nebbiolo, Chardonnay, Sauvignon blanc. The holding owns vineyards in the municipality of Monforte d'Alba, an area well known for the production of Barolo.